Some Useful Tips for Email Campaign Management

Introduction

Email campaign management (ECM) has become a very important part of email marketing nowadays, and it can be highly valuable in generating more business for any organisation if done the right way. Before rolling out your campaigns, you need to understand the nitty-gritties of ECM in order to maximize your campaigns’ effectiveness.

Some Useful Tips for Email Campaign Management

You can run optimized email campaigns by making use of the following tips:

·         Create a list of email IDs by getting people to sign-up on your mailing list through your website or landing page. Make use of forms to gather their basic personal information like name, designation, company name and the like.

·         Make use of auto-responder email tools. Some of the functionalities you can make use of by doing so are double opt-in methods, opt-out features, customizable email templates and enhanced tracking, reporting and analysis tools. Overall, auto-responder platforms provide great management capabilities for different stages of multiple email campaigns.

·         Plan your goals well in time. Select a time-frame and set quantitative goals that can be tracked and analysed to determine the success of your email campaigns. Timing your email deliveries can be crucial to how successful your campaign will be. For instance, do you want your recipients to receive the email as soon as their workday starts, or do you prefer that they receive it just before leaving for home. Holidays can especially be targeted with specific offers and promotions that are relevant to the particular holiday in question.

·         Optimize your email content by keeping in mind that most people don’t like to read long emails irrespective of how good your offer is. Others will be reading your email on a mobile phone. The thumb rule is to keep your message brief and to-the-point without meandering too much. Ensure that overly salesy messages have an opt-out option that people can make use of if they are not interested. Always remember to provide your contact details also. If you are making use of an automated delivery service, use both plain text and HTML in every email that you create. In this way, your emails will be delivered without any hiccups based on the recipient’s email settings.

·         Lastly, keep a track on your campaign to determine its effectiveness and whether you are doing everything to make it as efficient as it can be. Make comparisons of the goals that you have set when planning your campaign and see which are being met and which need to be worked upon further. Make the required adjustments to your email campaign whenever necessary.

Conclusion

By keeping the aforementioned tips in mind when planning and executing your email campaigns, you will soon know how to make use of email marketing in the most optimum manner, and to greater benefit in the future campaigns that you roll out. This is, in fact, the entire reason why email campaign management is so necessary for any business.

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