3 Crucial Tips for Successful Email Campaign Management

Introduction

Email marketing has become a powerful tool for business success in today’s digitally connected world. However, with the high influx of emails that one receives in a single day, email campaign management is also very important in order to keep your emails relevant to your recipients. Primary inbox delivery of emails is a tricky thing and sending out one-size-fits-all emails just doesn’t cut it anymore. Instead, targeted emails are the sure-shot way of increasing open rates.

3 Tips for Email Campaign Management

·         Gather Customer Information – Before segmenting your leads into targeted groups, you need to collect some information about them. This will help you in personalizing your email’s content in order to increase open and click rates. The best way to gather information about your leads is to make them fill out a form, preferably on a landing page. A landing page helps inform your leads that your business has the solution to their problems, while also hosting the form that will collect basic information like name, email ID and the problems they are facing. This information should be stored in your CRM database.

·         Personalize Their Experience – Once your leads have opted in and filled out the form, use the information to target them with content and offers that pertain to their interests and the challenges they are facing. This is what personalizing your emails is all about – creating content that specifically caters to the concerns of your leads. Email campaign management also helps in routing the correct content to the correct person.

·         Track the Performance – Once your leads have received the individually personalized emails, you need to follow-up with them and track the performance of your segmented campaign. Track the open rates, click through rates and unsubscribe rates of your emails and make relevant changes if need be. The more relevant your emails’ content is, the more likely you are to generate leads successfully. By tracking the performance of your emails, you will come to know which ones are performing well and should be concentrated upon, and which ones are not doing so well and need to be modified or totally scrapped.

Conclusion

Email campaign management is all about generating more business. Keep the aforementioned tips in mind and you are bound to get undeniable results.

iDreamBiz is an industry leader in email campaign management services. Get in touch with us for all your email campaign needs.