Hurrah!!! We did it! “Raise your glasses to Team iDreamBiz”...exclaimed a jubliant Captain Space, stealing glances at the pretty Dr. Ray.‘iDreamBiz is you’re sureshot ticket to your favourite star in the galaxy’. Captain Space was truly elated. He couldn’t contain his excitement at the success of his website launch. Giggling to the sight of a fuming General Dark in the corner, the Captain went on to give an account of the hard work that Team iDreamBiz had put into "branding".
Team iDreamBiz works laboriously at branding which helps generate buzz about a website’s launch. Some of the tools that can be effectively applied to achieve the same are: blogging, email marketing etc. It’s a universal truth that the world gets fascinated by mystery! The urge to seek the unknown, the curiosity to know all about it, is what drives people. And this is exactly the sentiment a marketer needs to play upon. Tease your audience until you’re assured that people are eagerly waiting for you to unravel your product.
Complacency does not lead you anywhere! Although you have been successful in playing into the fancy of your audience, you should not become complacent. Even the knowledge that people are more than intrigued about your website should not keep you from working at branding.
In order to establish a brand as one of the best, you need to continue to apply the various tools that were used initially to arouse curiosity in people. With a bunch of talented creative writers at hand, Team iDreamBiz worked relentlessly at blogging and email marketing and very soon more people were flocking to the website and the numbers just kept building.