In this new era of internet and ecommerce, you need to have a perfect website design, otherwise you’ll soon find yourself out of the game.
Now, while every web solutions and website development service provider may have a different idea and plan for building a great website, there are some website elements that are common and essential anyhow. Let us take a closer look at these.
7 Necessary Elements of a Great Website
Attractive Visual Design - ‘Visual Design’ is a basic, but all-encompassing element of your website that includes your company logo, the theme or template, white space, page layout and the images, fonts and colours used. A great website design needs to be visually appealing from the very first glance so as to engage the attention of potential clients.
Good Content - Now that you’ve decided upon the visual impact that you want your website to have, it is time to think about the content you want to put into it. Basically, your website’s content should tell your visitors everything they need to know about your business, the services it offers and how they can go about purchasing your products.
User-friendly Navigation - Nothing drives away visitors from a website than confusing and complicated navigation! Therefore, you need to make sure that your website is easily navigable, and enables your potential customers to know exactly where they are on your site at all times. They should have easy and clear access to all your features, products and services.
Clear and Visible ‘Call to Action’ (CTA) - In most cases, a website serves as a gateway to an action – making a sale, providing information, gathering contact information et al. A ‘Call to Action’ is basically a set of words that instructs your website visitors to take an immediate action on your website. To ensure this action, your website’s ‘Call to Action’ prompts need to be obvious and strong.
‘About Us’ Page - People can be very hesitant about buying products or services online because they don’t have the personal interaction that a physical store provides. The best way to overcome this problem is to include an ‘About Us’ page on your website. Your “About Us” page should tell users who you are and what you do. It should outline your company’s philosophies and/or goals.
Contact Information - Displaying your contact information goes a long way in giving legitimacy to your website and credibility to your business. It also enables your potential customers to get in touch with you if they have any queries.
Mobile Integration - In today’s day and age, more and more people are using their mobile devices to browse your website. In such a scenario, it is vital that your website has been optimized for mobile devices.
Conclusion
These 7 key elements can make a huge difference when it comes to good website design. If you are in need of web development and design services, or custom web solutions for your business, do get in touch with iDreamBiz.
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