Introduction
We live in an age where people stay online for the major part of their days and, in many cases, also their nights. Most of these people prefer to shop online too. In such a scenario, a run-of-the-mill, standard website design for your business just isn’t enough.
It has been reported that approximately 83% of consumers visit a company’s website before deciding whether or not to make a purchase. When so many people are making decisions based on their online experience, the quality of your website design becomes a defining factor for the success of your business.
What is Web Design?
Web design is the all-encompassing process of planning and creating various elements of a website, such as its structure, layout, theme, fonts, graphics, multimedia and other interactive features and functions. Broadly speaking, web design is used to build the user interface (UI) of a website so as to improve the overall user experience (UX) of its visitors.
Your website design reflects how well your company does business, and how potential clients see you. This becomes particularly important in determining your brand image and eventual ROI. Ultimately, a good website design will make a lasting impression and help you gain customers, whereas a bad website design will disappoint users and therefore make you lose potential customers.
The Benefits of Quality Web Design
Let us try to enumerate some important benefits of quality website design:
Creates a Good ‘Brand Identity’ - A good website design creates a consistent visual identity for your brand. Your website’s pages, company logo, business cards and even your social media presence should come together to form a coherent and impressionable brand identity. Websites that employ quality web design make a more memorable brand for the success of your business.
Increases Online Traffic - Almost all users decide whether they want to stay on a website or not by taking one glimpse at the home page. It takes quality web design to create a website that appeals to users from the first glance itself. Better website design equals more website visitors. It’s that simple.
Enhances Appearance and Functionality - Small nuances like the choice of fonts, text spacing, colours and contrast may seem like unimportant aspects, but they are highly influential in affecting the readability and functionality of your website. A good web design will enhance the appearance and functionality of your website by leaps and bounds.
Improves Sales - You don’t have to be a rocket scientist to understand that if your website visitors are impressed by what they see on your website, they are more likely to do business with you. Besides, appealing and functioning ‘calls-to-action’ buttons like “Buy Now” or “Add to Cart” can make a whole lot of difference in determining whether your website visitors give you their money or not!
Makes You Stand Out - As we’ve already mentioned, “good enough” websites just don’t cut it nowadays. The online market is jam-packed with websites that look the same, and offer the same products and services. A well-designed website will help make you stand out from your competitors.
Conclusion
It is not hard to understand just how important quality web design is when it comes to defining the success of your business. Make sure to invest in professional web design services to ensure that your website becomes a real digital asset for you. Contact iDreamBiz now!
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