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    Ecommerce Store: Custom Web Solutions or Open Source Development?

    Ecommerce Store: Custom Web Solutions or Open Source Development?

    Introduction

    Choosing an appropriate platform for your ecommerce website is the first step on your way to success. It’s vital to select one that will offer you a plethora of features necessary to run a successful and profitable business. The decision is difficult and should be made carefully.

    When we talk about ecommerce websites, two options come to mind – custom ecommerce website development and open source ecommerce website development. Let’s take a closer look at both.

    Custom Ecommerce Website Development

    Generally, custom built ecommerce websites are costlier and take more time to be built. However, their benefits far outweigh these factors.

    With a custom designed ecommerce website, the flow and functionality of the website is not dictated by the pre-built framework. In other words, you have total control over how your website visitors find your products, check them out, add items to their cart et cetera. in addition, there is greater control over website appearance, which is an important factor in convincing visitors to stay on your website.

    With custom ecommerce website solutions, you can also make any changes you wish to. It means your ecommerce store can be easily personalised for your market sector which definitely helps improve your sales. Furthermore, you can also add specific features to keep your customers coming back. Your product pages can also be optimized to rank high in search engine result pages. You can then configure the website and data feeds the way you want to.

    A custom built ecommerce website can handle bulk products, as well as numerous visitors, at the same time. It can also be easily integrated with other solutions such as gateways and CRMs.

    Open Source Ecommerce Website Development

    With an open source ecommerce platform, you have many options like Magento, Zencart, Drupal and the like. You get a simple bare-bones ecommerce website which runs quickly, and is quite affordable too.

    The main advantage of using an open source platform is that the developer will have access to a pre-built baseline framework and many 3rd party plug-ins, integrations and extensions which are generally free of charge. These plug-ins and extensions provide the advantage of developing a slightly customized online store with a personal touch.

    Open source ecommerce platforms are not as flexible or secure as custom ecommerce websites, and they only offer an entry-level approach to the ecommerce world. However, despite some challenges, open source online store can be a good investment for smaller ecommerce companies and for people who only want to build an entry-level ecommerce website.

    Conclusion

    In the end, there is never a right or wrong decision when choosing to get an ecommerce website built. It is simply finding the best solution according to your company’s goals and requirements.

    Contact iDreamBiz for the best custom and open source ecommerce website development.

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