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    Successful Email Marketing Requires Optimized Email Campaign Management

    Successful Email Marketing Requires Optimized Email Campaign Management

    Introduction

    Everyone is well aware of the huge number of marketing emails that one receives in a day. The question is, ‘What determines that some are opened and others are ignored?’ The straightforward answer is that the emails which are usually opened are personalized and offer relevant information, while the ones that are ignored are the ones that are too robotic and generic, without much value for the recipient.

    With regard to the aforementioned thumb rule, there remains no doubt that the best email campaigns are the ones which are personalized, automatically segmented and seamlessly integrated with a host of other platforms such as social media and other marketing channels. Once you add tracking and analysis of customer engagement levels to measure the success of your emails, it is no wonder that email campaign management is vital to make the most out of your emails.

    What is Email Campaign Management?

    Email campaign management, or ECM, is a relatively new term in digital marketing that many people still don’t know about. Simply put, email campaign management is nothing but optimizing the entire process of sending out targeted bulk marketing emails, monitoring the success rates of these emails and making required changes to them in order to achieve maximum ROI. In this manner, ECM has everything to do with email marketing, yet nothing to do with it!

    What is the Difference Between Email Marketing and Email Campaign Management?

    Both email marketing and email campaign management require a significant investment of time and effort – from email content creation and list management to analysis and optimization. Basic email marketing typically means sending out emails to everyone on a contact list – a technique often referred to as ‘Batch and Blast’.

    The difference between email marketing and email campaign management lies in the fact that with ECM, you get more for the effort that you put in. You still need to create the emails, plan your campaigns and segment your lists, but with email campaign management, you can automate this entire process with a host of choices and options. For instance, you can set up your email campaigns in such a way that specific emails are automatically sent to people based on how they engage with your website. In this manner you can curate your list and automatically send relevant, targeted emails to your contacts based on their specific behaviour.

    Furthermore, with email campaign management, report and analysis gives you insights that help you optimize the open rates and click-through rates of your email. For instance, these insights could mean a change in the CTA, or improving the subject line of an email, or many other such changes that can improve the success rates of your email campaigns.  

    Conclusion

    Email campaign management is primarily meant to optimize your marketing emails in order to provide you with the best possible results. Get in touch with iDreamBiz today for all your ECM needs.

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