Nowadays, most users are browsing the internet on their mobile phones and tablets. In such a scenario, it has become essential to create websites that are optimized for usage across all platforms. To achieve this, your best bet is go for a dynamic and responsive web design.
A dynamic and responsive web design is one which adapts itself to the size of a user’s screen, may it be on a desktop computer, mobile phone or tablet. This kind of a website is highly customizable and dynamically resizes its images, CSS, plugins and other content to simplify the user interaction and to ensure that load speeds are optimized across all platforms.
Flexibility and Fluidity - Dynamic and responsive websites are built to fit all screen sizes perfectly. The text and images used on these sites are adaptable to new technologies and provide ample scope to incorporate any changes required in the future.
Usability and Ease of Access - Being easy to navigate, dynamic and responsive websites ensure that users can easily find all the features available to them, unlike many other ‘desktop-only’ websites that mobile users have great difficulty in accessing.
Cost-Effectiveness - Unlike older times, when developers had to build multiple versions of a website for different devices, a dynamic and responsive website has to be designed only once and then it can be automatically integrated across all devices.
Low ‘Bounce Rate’ - Bounce Rate is the term used to indicate the percentage of visitors who leave a website without exploring it completely. A website’s bounce rate increases when it is slow to load and tough to navigate. Dynamic and responsive websites ensure lower bounce rates by keeping the interface simple and user-friendly, making the navigation easier and reducing loading time, thereby increasing the accessibility of a website.
SEO Benefits - Google recommends dynamic and responsive websites and states that building such websites is “an industry best practice”. A dynamic and responsive eliminates the need to maintain several versions of a website and directs all traffic to a single URL, thus increasing SEO rankings.
Ultimately, having a dynamic and responsive website for your business will definitely help enlarge your customer base and generate more sales.