If you are looking to build a new website or redesign your old website, here are some important reasons why you should opt for a Content Management System (CMS).
What is a CMS?
In layman terms, a Content Management System (CMS) is a software application through which you can manage a website by creating, editing, publishing and distributing content easily.
There are a host of open source CMS platforms available on the internet, such as WordPress, Joomla and Squarespace, amongst many others. Several web development and design firms have also built their own custom CMS platforms (our in-house IntellyCMS is a prime example).
Using a CMS can be one of the best investments you can make for your website and yourbusiness.
Benefits of Using a CMS for Custom Website Development
‘Content’ is a broad and expansive term that can encompass everything from your textual and audiovisual data to your business documents and marketing manuals. The way an organization manages, edits and stores this data can have a huge impact on overall productivity. The short point is that a CMS makes your website content smarter, more powerful and easier to manage.
Let us take a closer look at the various benefits that a CMS offers:
Ease of Use - The primary benefit of using a CMS is that it is extremely easy to use. Most users lack the technical expertise to manage and update their website content by going into the source code and editing it. In comparison, almost anyone with a basic knowledge of a word-processing software can use a CMS for basic tasks like writing and publishing content online, and slightly more advanced tasks like adding graphics and multimedia.
Allows Multiple Users - From adding product pages for your business to publishing blog posts for marketing, there are many different people who need to input content into your website. A CMS makes it easy to manage roles and grant varying levels of access to multiple users. Once adequate permissions have been granted, anyone can access and update your website from anywhere with an internet connection.
Simplifies Website Maintenance - Looking to change some element of your website? Without a CMS, you will have to dig through hundreds of page codes, making changes on each and every one of them. On the other hand, if you are using a CMS, the underlying structure remains the same, thus enabling you to make maintenance changes, update components and add functions without too much effort.
Streamlined Management - When making changes, you can manipulate the content without the fear of accidentally changing the design. This is because a CMS streamlines and optimizes the process of managing different types of content. For instance, website content and website design are generally in separate virtual boxes, thus giving you the ability to make changes to one without affecting the other. Another benefit is that you can make a change on your administrative panel and have the effect automatically trickle down to your entire website.
Value for Money - A CMS offers an extensive range of functions such as cross-browser compatibility, mobile optimization, built-in feed and social media broadcasts, easy multimedia integration, SEO optimization and much more. These built-in functionality features make a CMS based website a real money-saver.
You Are in Control - Lastly, by making the use of an administrative panel, you are in total control of your website. Instead of being reliant on any external assistance, you have the ability to assign tasks, monitor progress and grant permissions. This keeps you in the driving seat when it comes to the management of your website.
Conclusion
The final point is that a CMS fuses simplicity and ease-of-use with effectiveness and power, so you can concentrate on improving your business without having to devote too much time to your website. It’s surely a win-win situation.